Humminbird's 360 Imaging at this year's BASSMASTER Classic, the buzz has been
electric. Of course, it didn't hurt that the biggest name in bass fishing, KVD,
took the podium and said fishing with 360 Imaging is like having "Superman X-ray
This endorsement, preliminary product data and some truly
amazing screen captures from real-life fishing situations have had anglers
around the world champing at the bit. Humminbird and its dealers have been
inundated with impassioned calls and e-mails. Fishing forums and social media
sites have been ablaze with speculation about shipping dates.
Anglers are psyched.
Those who've fished 360 say it's destined to go down
in the annals of fishing history as a game changer like the first sonar, first
LCD graph and Humminbird's Side Imaging.
Put on your party pants, the
wait is over.
This Wednesday, July 11th, in the town that Walt Disney
built - Orlando, Florida - Humminbird is officially launching what may be the
biggest advance in fish-finding marine sonar technology ever at this year's
Help us welcome Humminbird's New 360 Imaging, the first technology
to offer anglers complete around-the-boat underwater imaging. In a single sweep
around the boat, 360 reveals high resolution images of structure, bait and FISH
long before anglers get anywhere within casting range. Whether you're a pro or a
weekend angler, 360 puts your fishing into warp drive. Now you can eliminate
unproductive water and find fish easier and faster, giving you a home lake
advantage wherever you fish. And the stealth advantage is unreal. Spot and stalk
fishing up to 300 feet away is now within reach.
"Think of the advantage
a tournament angler will have being able to see what's in front of the boat
without spooking the fish," said Jeff Kolodzinski, Brand Manager, Humminbird.
"Also, for the first time ever, an angler can have their boat in a stationary
position and receive updated underwater images from around the entire boat. They
could even see bait balls or fish swimming by."
Anglers have numerous
options when viewing 360 Imaging. They can view the entire circle or break it
down in segments. For instance, they can select just to see what's in front,
back or either side. Split screen viewing is also available so the image can be
displayed with a chart or traditional SwitchFire™ Sonar. Like the angling
equivalent of NORAD for your boat!
"We are taking a giant leap forward
with the most state-of-the-art sonar technology on the market," said
Kolodzinski. "For competitive anglers especially, getting the best image
possible of fish location is critical. With 360 Imaging, anglers now have a
whole new world opened up for them. Anglers have been asking for this kind of
technology for years and now they finally have it."
The 360 Imaging
accessory includes a Transducer Deployment System (TDS) that attaches to the
boat transom or jackplate. TDS lowers the transducer below the bottom of the
boat and outboard to ensure an unobstructed underwater view. For the sharpest
images, 360 Imaging can be used when stationary or trolling up to 7 miles per
This sonar accessory is exclusively compatible with current
Humminbird Side Imaging-equipped models that are Ethernet-capable. The suggested
retail price of Humminbird's 360 Imaging is $1,999. Product will begin shipping
Here are some other key features of Humminbird's 360
Ability to mark waypoints anywhere on the 360 Imaging
An audio alert is given when the boat nears a waypoint within casting
Capable of recording and screen captures
Eight color palettes Four
sonar speed settings
Specific area can be selected and zoomed in
Johnson Outdoors Marine Electronics, Inc. consists of the Humminbird,
LakeMaster, Geonav, Minn Kota and Cannon brands. Humminbird® is a leading
innovator and manufacturer of fishfinders, fishfinder/GPS combo units, ice
flashers and digital depth gauges. LakeMaster® is the premier brand of
high-definition electronic fishing charts. Geonav® develops and manufactures
state-of-the-art integrated navigation systems and autopilots for blue-water
fishing and cruising yachts. Minn Kota® is the world's leading manufacturer of
electric trolling motors, as well as offers a complete line of shallow water
anchors, battery chargers and marine accessories. Cannon® is the leader in
controlled-depth fishing and includes a full line of downrigger products and
For more information visit humminbird.com, contact
Humminbird, 678 Humminbird Lane, Eufaula, AL 36027, or call 800-633-1468.