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ALEXANDRIA, Va. - The
Recreational Boating & Fishing Foundation's (RBFF) Take Me Fishing™ campaign
is encouraging families, kids and outdoor adventurers alike to spend more time
in 'Mother Nature's Waterpark' this summer. Local fishing and boating hotspots
across the country offer great outdoor activities - both on and off the water -
no tickets necessary! That's why Take Me Fishing announced today the launch of a
Facebook campaign, Nature's Waterpark Showdown, where fans will help determine
the eight most popular state parks, or natural "waterparks," in America. The
Showdown will put 24 pre-determined watering holes to the test, and offer
Facebook fans the chance to win weekly giveaways and a fishing and boating
vacation for a family of four.
According to the national Let's Move!
initiative, young people ages eight to 18 spend more than seven hours a day with
an electronic device: watching TV, playing video games, talking on a cell phone.
As a result, only one-third of high school students exercise as much as they
should.
"Fishing and boating are just two ways to inspire a new
generation of healthy kids, and engagement in these sports can foster a lifetime
of outdoor activity," said Frank Peterson, RBFF President and CEO. "Many
families are looking for more affordable getaways this year. The launch of
Nature's Waterpark Showdown will get our fans talking about the best fishing and
boating hotspots in the country, sharing their favorite outdoor memories, and
inspiring others to start planning their next trip on the water - at the parks
and waterways that are right in their own back yard."
During the
eight-week long campaign fans can vote by "liking" their favorite state parks
based on fishing, boating and family fun. The park with the most "likes" each
week will make it to the final showdown. Fans can also enter to win weekly
prizes, including Bass Pro Shop gift cards. One lucky fan will win the grand
prize: A trip for a family of four to a top-rated state park of their choice.
The campaign will begin June 4 and will run through July.
Nature's
Waterpark Showdown will launch during National Fishing & Boating Week (June
2 - 10) - a celebration of the joys of fishing and boating, and a time when
active participants are encouraged to share the sport with newcomers. Nearly 40
out of the 50 states offer free fishing days during National Fishing &
Boating Week and plenty of opportunities to take out a boat or toss in a line.
The parks showcased in the campaign are just a fraction of the many outdoor
opportunities available throughout the nation.
"Many may not recognize
that as they participate in enjoyable and affordable outdoor activities like
recreational boating and fishing, they are also supporting vital aquatic
conservation efforts," said Peterson. "A portion of fishing tackle and license
sales, as well as boat supply and registration sales, go back to conservation of
our nation's waterways."
Since 2007, the Take Me Fishing campaign has
played a critical role in introducing 3.6 million youth and newcomers to boating
and fishing and has generated nearly $30 million for state conservation efforts.
The campaign increases awareness of the need to protect, conserve and restore
the nation's aquatic resources by encouraging participation in recreational
boating and fishing.
For a full list of places to boat and fish, local
events taking place during National Fishing & Boating Week and information
about free fishing days, visit TakeMeFishing.org. To learn more about Nature's
Waterpark Showdown or to vote on your favorite parks, find Take Me Fishing™ at
www.facebook.com/takemefishing.
About
RBFF
RBFF is a nonprofit organization whose mission is to increase
participation in recreational angling and boating, thereby protecting and
restoring the nation's aquatic natural resources. RBFF helps people discover,
share and protect the legacy of boating and fishing through national outreach
programs including the Take Me Fishing™ campaign and Anglers' Legacy™.
For
further information: Contact: Stephanie Vatalaro, RBFF, svatalaro@rbff.org, 703-778-5156
Recreational Boating & Fishing Foundation's (RBFF) Take Me Fishing™ campaign
is encouraging families, kids and outdoor adventurers alike to spend more time
in 'Mother Nature's Waterpark' this summer. Local fishing and boating hotspots
across the country offer great outdoor activities - both on and off the water -
no tickets necessary! That's why Take Me Fishing announced today the launch of a
Facebook campaign, Nature's Waterpark Showdown, where fans will help determine
the eight most popular state parks, or natural "waterparks," in America. The
Showdown will put 24 pre-determined watering holes to the test, and offer
Facebook fans the chance to win weekly giveaways and a fishing and boating
vacation for a family of four.
According to the national Let's Move!
initiative, young people ages eight to 18 spend more than seven hours a day with
an electronic device: watching TV, playing video games, talking on a cell phone.
As a result, only one-third of high school students exercise as much as they
should.
"Fishing and boating are just two ways to inspire a new
generation of healthy kids, and engagement in these sports can foster a lifetime
of outdoor activity," said Frank Peterson, RBFF President and CEO. "Many
families are looking for more affordable getaways this year. The launch of
Nature's Waterpark Showdown will get our fans talking about the best fishing and
boating hotspots in the country, sharing their favorite outdoor memories, and
inspiring others to start planning their next trip on the water - at the parks
and waterways that are right in their own back yard."
During the
eight-week long campaign fans can vote by "liking" their favorite state parks
based on fishing, boating and family fun. The park with the most "likes" each
week will make it to the final showdown. Fans can also enter to win weekly
prizes, including Bass Pro Shop gift cards. One lucky fan will win the grand
prize: A trip for a family of four to a top-rated state park of their choice.
The campaign will begin June 4 and will run through July.
Nature's
Waterpark Showdown will launch during National Fishing & Boating Week (June
2 - 10) - a celebration of the joys of fishing and boating, and a time when
active participants are encouraged to share the sport with newcomers. Nearly 40
out of the 50 states offer free fishing days during National Fishing &
Boating Week and plenty of opportunities to take out a boat or toss in a line.
The parks showcased in the campaign are just a fraction of the many outdoor
opportunities available throughout the nation.
"Many may not recognize
that as they participate in enjoyable and affordable outdoor activities like
recreational boating and fishing, they are also supporting vital aquatic
conservation efforts," said Peterson. "A portion of fishing tackle and license
sales, as well as boat supply and registration sales, go back to conservation of
our nation's waterways."
Since 2007, the Take Me Fishing campaign has
played a critical role in introducing 3.6 million youth and newcomers to boating
and fishing and has generated nearly $30 million for state conservation efforts.
The campaign increases awareness of the need to protect, conserve and restore
the nation's aquatic resources by encouraging participation in recreational
boating and fishing.
For a full list of places to boat and fish, local
events taking place during National Fishing & Boating Week and information
about free fishing days, visit TakeMeFishing.org. To learn more about Nature's
Waterpark Showdown or to vote on your favorite parks, find Take Me Fishing™ at
www.facebook.com/takemefishing.
About
RBFF
RBFF is a nonprofit organization whose mission is to increase
participation in recreational angling and boating, thereby protecting and
restoring the nation's aquatic natural resources. RBFF helps people discover,
share and protect the legacy of boating and fishing through national outreach
programs including the Take Me Fishing™ campaign and Anglers' Legacy™.
For
further information: Contact: Stephanie Vatalaro, RBFF, svatalaro@rbff.org, 703-778-5156
